Strategy

• go after Xmn $ revenue pools spent by affluent business owner’s
• Out of 65M business owners in the country, only focussing on top 5M audience (50L-50cr turnover)
• focusing on modern new age business owners (gen 1 + gen 2, age 28-45, tier 1 & 2)
• build a distribution & platform play
  • No brainer acquisition trojan → high frequency hooks for us to become a daily usecase in BO’s life → increase depth of relationship → cross sell financial & lifestyle services
• Build a consumer brand for BO’s to brag/associate with

Approach

Where does the segment of BOs we are going after (50L-50cr turnover) spend their time & money today?

• Manage Business
  • Finance & Payments
    • vendor payments (approvals, review) - high frequency - 4-6 times a week
    • compliance payments (GST, TDS etc) - mid frequency - 3-4 times a month
    • OTP sharing (India is 2FA → all OTPs related to payments, compliances come to BO’s phone) - high frequency - 4-6 times a week, over 15-50 OTPs a week
    • Cashflow & credit decisions - once a month
  • Prime vendor relationships/ who to work with decisions
• Grow business
  • new channels to find more business opportunities
• Social Status
  • Website for my business
  • Workshops/events/ exhibitions
  • offline clubs like BNI, Rotary etc

Old World vs New World

positioning: a club membership, which accelerates progress for the credible & trustworthy business owners.

One place where the good actors are recognised, rewarded & setup for success - faster growth, more opportunities, financially & lifestyle progress.